For cross-functional teams
One brief, every role on the same page.
When design, engineering, product, and GTM all work from one shared context, a launch doesn't drift between functions. Every team's AI reads the same brief, goals, and decisions.
The questions your tools can now answer
“Where does the launch stand?”
Response
Design finished the final screens Tuesday, engineering is mid-API with SSO slipping to Q4, and marketing's assets are ready. Open risk: the pricing copy still needs sign-off.
The context graph
Everything the team knows, interconnected
The processes, the people, the decisions, and the live activity, all in one web that every tool on the team reads.
Your launch team connects to Project brief, Goal & metrics, Timeline, Deliverables, Owners by role, Design handoffs, Engineering status, GTM plan, Risks, Open questions, Roadmap, Team members, Decisions, Activity, decisions & tasks, Recent updates, Tasks by role.
See the difference
The same question, with and without your context
What the tool says on its own, versus what it says reading your team's BaseThread graph.
I don't have details on your launch. Share the plan, owners, and timeline and I can summarize the status for you.
Generic. Could be for anyone.Design finished the final screens Tuesday, engineering is mid-API with SSO slipping to Q4, and marketing's assets are ready. Open risk: the pricing copy still needs sign-off.
Answered with your context graphWorking together
Shared context across the whole team
Cross-functional is the whole point: one brief, one activity & decisions ledger, read by design, engineering, product, and GTM, and all of their agents.
One brief every role reads
The project layer is a single brief with deliverables by role, so each function's AI sees the whole launch, not just its slice.
Decisions don't get re-opened
When a call is made, the AI that watched the meeting logs it once. Every other function's tools respect it from then on.
Activity replaces status meetings
Each function's AI summarizes what shipped in its lane and pushes it to the ledger, so alignment happens as work happens, not in a sync.
Hand off without losing context
Work moves between design, engineering, product, and GTM with the context attached, not re-explained in a meeting.
FAQ
Questions, answered
The value is between teams. Design reads the same brief engineering builds from and product set the goals for, so a launch doesn't drift across functions. Per-team context still leaves every handoff lossy; one shared brief is what keeps the whole launch aligned.
One brief, every role's AI on the same page
Design, engineering, product, and GTM read the same goal, decisions, and live activity, so a launch doesn't drift between functions.
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